Marketing Manager

Reporting to the Director of Product Management & Marketing, the Global Solutions Marketing Manager will ensure TOMRA Foods' solution portfolio is effectively positioned through impactful marketing and communication. This role is responsible for developing and implementing the Global Solutions marketing strategy, with a strong focus on hands-on digital marketing execution, including website improvements, social media strategies, global lead generation, and performance analytics. Additionally, this role will lead and unify the Global Solutions team of high-performing Product Marketing Managers, Content Marketing Manager and Graphic Designer, to ensure seamless collaboration and execution. 

Key Responsibilities

• Help to develop and deploy the global marketing strategy, aligned with the business strategy and objectives 

• Participate in building the marketing budget and monitor spend throughout the year 

• Align the on-and offline global and regional initiatives 

• Design and implement digital marketing strategy and initiatives 

• Ensure the website and landing pages deliver an optimal user experience 

• Design and execute organic and paid social media strategies to enhance brand presence, engagement and lead generation across digital channels 

• Utilize analytics tools to track SEO and social media performance 

• Oversee critical marketing functions, such as product marketing, content marketing, PR and communications, graphic design. 

• Maintain a strong partnership with the regional marketing teams to align goals, deliver effective integrated campaigns and optimize lead transition processes 

• Coordinate with other departments and external contractors to ensure the organization’s message is clearly defined and distributed across all channels and targeted audiences 

Team Leadership  

• Provide direction, guidance, structure  and leadership to the GS marketing team  

• Ensure smooth coordination and alignment with the regional marketing teams 

• Report to and be the right hand of the director of Product Management and Marketing  

Health & Safety  

• Promote a “Safety first” culture throughout the company, our customers, and our industry 

• Ensure adherence to safety and quality across all facets of our operation and customer delivery 

• Ensure the team works within agreed operating models, and ensure all decisions are made within agreed authority limits 

• Ensure compliance with agreed processes / procedures, controls and address quality and assurance outcomes as required 

• Identify, implement and embed any excellence initiatives to improve quality, performance and efficiency of the team to facilitate outstanding customer experience