Marketing Assistant, Events (hybrid)

JOB PURPOSE

The Marketing Assistant will be responsible for supporting the Marketing Managers across the Fastmarkets Events Portfolio. This role involves providing administrative support across all Fastmarkets Events enabling the Marketing Managers to spend more time on strategic planning, campaign execution and analysis and gaining an in-depth knowledge of their audiences.

PRINCIPAL ACCOUNTABILITIES

• Maximise effectiveness of community marketing campaigns – across delegate, speaker and exhibitor/sponsor groups – to improve reach and grow delegate bookings
• Media partner outreach and fulfilment of agreed partnerships. Ensuring that our partners are working as hard as possible to help us sell delegate places.
• Update websites to make sure that our events’ ‘shop windows’ are always changing and up-to-date
• Maintain and update competitor research
• Organise audience data research/updates and assist with data sourcing
• Set up reporting systems for each event as the delegate campaign launches (to include quick links to Cvent reports; at-a-glance email campaign reports)
• Produce ad hoc data and campaign analysis
• Respond to delegate queries around topics including ticket discounts
• Carry out various promotional activities (social media; press releases)

KEY INTERFACES

• Event marketing team
• External suppliers
• Delegate and SPEX sales teams
• Customer services team
• Media partners