Website UX Manager (Hybrid)

The Website UX Manager will lead the strategy, development, and continuous optimization of Fastmarkets’ website. This role is responsible for ensuring a seamless, engaging, and high-performing user experience that aligns with business objectives. You will oversee website functionality, user experience enhancements, and conversion rate optimization while ensuring the site remains SEO-friendly and compliant with industry standards.

PRINCIPLE ACCOUNTABILITIES

Conversion Rate Optimisation

• Develop and execute strategies to enhance conversion rates across fastmarkets.com
• Optimize on page experiences, reducing friction and improving lead generation.
• Create and enhance customer journeys for Fastmarkets’ different personas, using insights and qualitative and quantitative data.
• Identify and integrate CRO initiatives such as web personalization and chatbots to provide a customized experience.
• Implement a long-term roadmap and cadence of regular A/B and multivariate testing to improve website performance.

User Experience and user Interface Design

• Ensure the website delivers an intuitive, accessible, and engaging user experience.
• Conduct usability testing and analyze user behavior to identify friction points and opportunities.
• Collaborate with design and development teams to implement UX/UI improvements based on data-driven insights.
• Ensure the website meets accessibility standards and best practices.
• Collaborate with design teams to refine visual and interactive elements.
• Refine mobile navigation and page layouts to ensure intuitive interactions and ease of use on smaller screens.

SEO and content management

• Ensure UX and CRO enhancements align with SEO best practices, maintaining site structure, internal linking, and mobile-friendliness to support organic visibility.
• Collaborate with SEO and content teams to implement on-page improvements that enhance user engagement, such as structured content, clear CTAs, and multimedia integration.
• Support technical SEO health by ensuring site updates do not negatively impact performance, including page speed, accessibility, and crawlability.

Website analytics and performance

• Regular reporting on CRO and UX improvements back to the wider team.
• Analyse data to identify trends, user behaviour and areas for improvement.
• Provide regular reports and actionable insights to stakeholders.
• Optimise website performance including site speed, mobile responsiveness and overall site health.
• Ensure the site complies with data protection regulations and industry standards.

Collaboration and project management

• Regular cross-function experiment ideation – creating a feedback loop that considers different internal and external perspectives on website improvements.
• Work closely with the events team at Fastmarkets, ensuring their requirements are part of your roadmap.
• Coordinate with external vendors and agencies as needed.

KEY INTERFACES

• Product Marketing | Content Marketing
• Editorial
• Product
• Tech & IT
• Commercial
• Events

• Design