CRM Executive

Title: CRM Executive
Department: Marketing
Reporting to: Head of Marketing
Location: Shoreditch, London HQ  - (3 days in office)
Working pattern: Full-time - 40 hours per week (inclusive of 1 hour paid lunch)

About Us
Here at Beryl, we have a clear vision: to build a better world by getting more people in cities moving sustainably.

Our aim is to be the UK's leading micro-mobility company, delivering sustainable, shared schemes to UK communities. As the only B-Corp micromobility operator, we care about community, safety, the environment, and effective design. Beryl is growing nationally, and now is the most exciting time to join our team. 

The Role
As CRM Executive, you’ll own the customer journey, crafting data-driven campaigns that boost engagement, retention, and loyalty. You’ll develop automated lifecycle communications that turn new users into power riders and keep them coming back.

You’ll work across marketing, product, and tech teams to ensure our CRM efforts are personalised, efficient, and impactful. Whether it’s launching a new promo, optimising Braze automations, or refining our retention strategy, you’ll be the go-to expert in CRM at Beryl.

Key Responsibilities

CRM Strategy & Execution

• Own the end-to-end lifecycle marketing strategy, from onboarding to re-engagement.
• Build and optimise automated campaigns, including Welcome Series, Lapsed User Journeys, and Pass & Bundle Promotions.
• Manage Braze to ensure smart segmentation, personalisation, and automation.
• Test and optimise messaging, timing, and content through A/B testing.

 Data-Driven Growth

• Define and track key retention KPIs (Week 1 Retention, Monthly Active Riders, Pass Adoption, New Riders etc.).
• Use Looker dashboards to analyse user behavior and campaign performance.
• Experiment with segmentation and dynamic content to improve conversion rates.

Promo & Voucher Management

• Create and manage promo codes in Voucherify, ensuring seamless tracking and redemption.
• Work with councils and corporate partners to launch and monitor discount campaigns.

Stakeholder Collaboration

• Work closely with marketing, product, data, and ops teams to align CRM initiatives with business goals.
• Partner with the tech team to troubleshoot and improve audience filtering in Braze.
• Support city-specific campaigns, ensuring a localised and personalised approach.

Customer-Centric Engagement

• Develop messaging that speaks to different user personas (commuters, tourists, leisure riders).
• Ensure all communications feel personalised, engaging, and action-driven.
• Use push notifications, IAMs, and emails to re-engage lapsed users.
  
  

What We’re Looking For

• Detail-oriented, efficient, and able to work at speed.
• Strategic thinker with problem-solving skills.
• Proactive, adaptable, and thrives in a fast-moving environment.
• Strong stakeholder management and collaboration skills.
• Ability to influence and challenge thinking across teams.
• Empathy and customer-first mindset in CRM strategy
• Ownership and accountability for CRM performance.
• Committed to long term user engagement and growth.
• Passionate about making micromobility a daily habit for riders.

Nice to have

• Experience with Braze or similar CRM platforms.
• Knowledge of Looker, or customer data tools.
• Background in mobility, travel, or subscription-based businesses.

What we are offering in return

• The chance to build the business and help Beryl on our journey to become one of the biggest micromobility operators in the world.
• 24 days annual leave plus bank holidays
• Birthday day off
• Employer pension contributions
• Enhanced parental leave
• Employee assistance program (counselling support)
• Annual learning and development budget
• Cycle to work scheme - discounted bikes & accessories
• Tech scheme - discounted technology and home products
• Paid volunteer days
• Discounted gym memberships across the UK

Equal opportunities
At Beryl, we are proud to be an equal opportunity employer. All candidates will be fairly
reviewed for the role without regard to race, religion, sexuality, age, disability, gender identity,
nationality, or any other protected status. We particularly welcome people from a BAME
background or those who are disabled as they are currently under-represented in our
workforce. If you wish to discuss reasonable adjustments for this role please indicate this within
your application and we will be in touch with you.

While upholding the Equalities Act we are committed to continuing to improve our workplace
culture and environment. We strive to support all staff and maintain an inclusive workplace, we
champion and support mental health and wellbeing activities. We value employees from diverse backgrounds and family arrangements, and have flexible working policies that support our staff in balancing their personal and work lives.

Background Checks
Upon offer of employment, all applicants will be required to undergo background checks. You will be required to complete our Right to Work check, employer referencing, qualification verification and Disclosure & Barring Service (DBS) checks. 

Any questions, please contact HR@beryl.cc