Marketing Manager

Landis+Gyr is a leading global provider of integrated energy management solutions. We measure and analyze energy utilization to generate empowering analytics for smart grid and infrastructure management, enabling utilities and consumers to reduce energy consumption. Our innovative and proven portfolio of software, services and intelligent sensor technology is a key driver to decarbonize the grid and helped to avoid around 9 million tons of CO2 in FY 2023. With sales of USD 2.0 billion in FY 2023, Landis+Gyr employs around 6,900 talented people across five continents. 

For more than a century, we've been pioneers in energy innovation, and we continue to lead the way toward a more sustainable and efficient energy landscape. 

Join us at Landis+Gyr, where we manage energy better! 

Position Summary

This position leads external/regional communications through our ‘owned’ marketing channels, notably digital platforms such as  email, the landisgyr.com website, search optimization,  and social media, as well as support for major events. This role is responsible for driving communications that range from brand awareness and thought-leadership to specific solution or product promotions, with experience in both the technical use of these channels, the messaging/content development to handle the start-to-finish messaging/copy-writing and enabling the most-effective outreach to drive awareness, lead generation, influence and connection-building with prospects. While this role does not have a direct team, it requires management of virtual teams inside Landis+Gyr and external management of agency and freelancers as needed to complete projects. 

Key Responsibilities:

*Responsibilities beloware not listed in priority order, and % of time allocation can range +/- %15 throughout the year depending on the ‘season’ and business priorities* 

Email-based promotions – Lead the cadence of email-based promotion including top-level messaging and content creation, execution of the promotion, and tracking of metrics for evaluation of success/outreach.     20%

Website – Lead regional updates for website. Ability to both execute updates and/or guide agency on needs that require deepr expertise, working in partnership with other global and regional counterparts.    20%

Social Media – Manage the full social media cycle from content strategy to execution, managing internal and external resources to ensure optimal engagement, integration with other chanel campaigns as needed.     20%

Digital lead for events – Creation and execution of digital promotion plans/messaging to promote major events (significantly Distributech, TechAdvantage & Exchange user conference) and minor events throughout the year. For Exchange user conference, guide entire event website and event management application including annual creation and updates specific to the annual event needs.     20%

Various Adhoc Requests – As needed, other adhoc marketing requests. Example may include support of intranet updates, sales or marketing assets/organization, executive requests for support, content/editing reviews etc.     20%

• Supports and adheres to Company’s core values.
• Performs other duties or responsibilities as assigned or required.
• Supports and adheres to Company’s Code of Conduct and Ethics Policy.
• Represents Company in a positive, professional manner when working with both internal and external customers.

Education & Experience:

• Required Minimum Level of Education: Bachelors Degree
• Emphasis in marketing, PR or communications related field.
• Required Minimum Years of Experience: 2+ to 5
• Not less than 4 years experience in position associated with marketing communications, public relations, marketing, or product management.
• Required/Desired Certifications: Must have experience working with our marketing technology tool suite in conjuction with executing marketing plans through these channels. Business to business experience a plus.

Knowledge/Skills/Abilities:

• Excellent written and verbal communication skills
• Experience in implementing marketing concepts and best practices
• Excellent time management and organization skills – including prioritization and working to deadline
• Technical aptitude – ability to gain understanding of product and service offering and utility operations 
• Ability to motivate individuals and organizations not under one’s direct reporting relationship
• Ability to follow through on assigned tasks with limited supervision
• Project and process management skills
• Strong interpersonal communication skills
• Ability to recognize potential problems and take proactive measures
• Ability to balance independent work approaches with projects requiring significant collaboration 
• Knowledge of digital marketing best practices, across website development and performance, social media, search optimization, digital advertising. 

Accountabilities/Measures:

• Decision-Making Ability & Impact:  Decisions have moderate affect on business

Business Relationships (Internal/External Customers):

• Occasional contact with external customers

Working Conditions:

• Driving Status: Will drive on business for the Company 6 times or less per year.

• Physical Requirements: Typical office setting. Required to stand; walk; crouch; or handle objects. Lift and/or move up to 10 pounds. Ability to sit and view computer screen for long periods of time. The ability to see, hear, & speak in English. Reasonable accommodations provided for individuals with disabilities to perform the essential functions.

• Personal Protection Equipment/Other OHSAS-18001 Safety Requirements: Ensure the continued efforts and assist in achieving annual goals of health, safety, and environmental policies. Must be current with available OSHA/Safety Training provided by the Company. If required, must be able to work while wearing safety equipment such as hard hats, work boats, gloves, hearing protection, and others.  

Landis+Gyr is a global leader in energy management solutions, operating in over 30 countries and headquartered in Switzerland. We are thrilled that you’ve considered Landis+Gyr to be a part of your professional journey. As a part of the L+G family, employees are offered a comprehensive and competitive package of benefits including medical, dental and vision coverage, life insurance, and a 401(k)-retirement plan featuring a generous company match incentive. Additionally, we offer three (3) weeks of Paid Time Off (PTO) as well as eleven (11) paid holidays. We also offer a tuition reimbursement program, optional pet insurance, supplemental medical coverage and a host of other perks to ensure the health, wellness, and enrichment of our team members.
 

Pay is in the range of $73,031 - $112,955 per year. The position is eligible for a 401(k) match and consideration for an annual bonus. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, and certifications or other professional licenses held. All candidates are encouraged to apply.
 
 
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We stand for a workplace that nurtures growth, fosters connection, and embraces authenticity. We believe that fostering a community that values diversity isn't just a goal; it's a way of life. The real magic? That happens when a group of unique minds comes together – bring yours and #EnergizeYourCareer!