Senior Manager, Customer Marketing
Are you a growth-driven marketer with a passion for creating impactful customer experiences and driving revenue expansion?
Ecovadis is looking for a Senior Manager of Customer Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs to increase customer engagement and product adoption.
This is a unique opportunity to work on a global mandate, collaborate across functions, and shape the way EcoVadis engages with its customers at every stage of their journey.
If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.
Key Responsibilities:
1. Cross-Sell & Revenue Expansions : Identify and activate cross-sell opportunities across EcoVadis鈥檚 suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions:
- Conduct analysis to identify untapped revenue opportunities within existing accounts.
- Design and execute targeted cross-sell and expansions campaigns that drive portfolio as well as global account expansion.
- Develop marketing toolkit to support support sales / renewals teams to effectively follow through on upsell / expansion programs
2. Own and Optimize the Customer Lifecycle: Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption, to ultimately reduce churn and drive lifetime value.
- Design multi-touch customer journeys across the lifecycle for the different customer segments and persona, working collaboratively with the Customer Success and Product teams.
- Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.
3, Strengthen Customer Relationships: Develop an aligned and proactive customer contact strategy working collaboratively across customer success, product, sector initiatives, and partnerships teams.
- Keep customers up to date on enhancements: deliver consistent messaging, and maximize the impact of product updates and campaigns to drive value realization for customers.
- Develop content program for customers which integrates success stories, case studies, thought leadership, as well as other topics of interest into the customer marketing programs.
4. Collaboration & Alignment: Partner with cross-functional teams including Product Marketing, Product Management, Sales and Customer Success to design and drive customer marketing programs.
Leverage acquisition campaigns, content, and customer advocacy opportunities to accelerate pipeline for cross-sells and drive deeper customer engagement.
5. Technology & AI-Driven Innovation:
- Leverage AI-powered tools to scale customer marketing efforts, personalize engagement, and predict customer needs.
- Utilize marketing automation and CRM systems to deliver timely, relevant communications tailored to different customer segments.
6. Experimentation, Performance Analysis & Optimization:
- Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue
- Track, measure, and report on customer marketing KPIs, and leverage data driven insights to improve program effectiveness and drive business impact
- Use data-driven decision-making to continuously refine campaigns, ensuring they drive measurable business impact.
- Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives.