Marketing Manager
WHY VEIR?
VEIR is enabling a new generation of compact, efficient, high-power, and long-distance power delivery solutions, solving bottlenecks that exist across the entire electricity value chain, from generation through to data center server racks. VEIR's low voltage superconducting solutions are enabling new power delivery architectures in the world’s largest data centers and our higher voltage solutions are poised to revolutionize the development of electricity transmission and distribution lines. VEIR is preparing for rapid growth as we seek to solve critical challenges facing data center developers, electricity generation developers, and utilities around the world.
VEIR is seeking a Marketing Manager to lead marketing strategy and execution across multiple channels, supporting client outreach, business development, and brand positioning. As a new role at VEIR, this is an exciting opportunity to shape our market presence, define our messaging, and strengthen our brand voice. The ideal candidate brings B2B marketing experience—preferably in sectors such as data centers, utilities, or energy.
This is a full time position reporting to the Chief Commercial Officer. This role would be based out of VEIR’s headquarters in Woburn, MA.
What You’ll Do
- Lead marketing strategy and execution for key company priorities, including client outreach campaigns and business development initiatives
- Provide strategic marketing guidance to the business to effectively position VEIR with diverse stakeholder groups including customers, investors, strategic partners, and prospective employees
- Develop a brand standard for the company, including the creation of company assets such as standard reports, proposals, and other templates.
- Collaborate with the Dir. Of Commercial Operations to support bid & proposals for the company.
- Liaise with VEIR’s external communications firm to project manage strategic PR, including press releases, thought leadership opportunities, and other content creation, by coordinating all approvals, timelines, and deliverables with the agency
- Create LinkedIn content for VEIR and its leaders to drive brand awareness and education about our products
- Curate and develop collateral including: brochures, one-pagers, proposal templates, slide decks, and other building blocks to drive consistent branding and messaging across all outreach efforts
- Lead conference event planning by identifying and developing impactful assets, collateral, and other takeaways/SWAG for staff attending conferences and tradeshows
- Partner with the People & Culture team on employer branding initiatives including maintaining the Careers page and developing staff spotlights to share on LinkedIn
- Develop and maintain marketing calendar that is aligned with key company goals
- Monitor marketing trends and recommend innovative approaches to improve organizational practices and performance
- Provide ad hoc support to VEIR’s executive team and other departments as needed
To be successful in this role
- You have 5+ years of experience in marketing, brand management, and/or communications in a B2B environment, ideally with experience with data centers, utilities, and/or other power transmission customers
- You have experience supporting Commercial, Sales, and Business Development teams in technical hardware manufacturing companies
- You know how to match vision with execution; you have experience thinking big as well as demonstrated success executing with strong attention to detail
- You have previous success in a startup environment and enjoy building new assets, collateral, and messaging and driving adoption with others
- You are driven by results - you gauge your success in measurable positive impact (not in how much you check off the to do list) and know how to ruthlessly prioritize
- You have a bias towards action and are not afraid to test unproven ideas to surface great outcomes
- You have excellent interpersonal communication skills across all levels of staff and with external stakeholders, and you excel at written communication with solid copywriting skills
- You have exceptional attention to detail and proven experience managing cross-functional projects with diverse stakeholders
- You are highly competent with leveraging technical tools and platforms including Microsoft Office Suite (including SharePoint Online) and Adobe Creative Suite, and can effectively leverage AI
- You are passionate about VEIR’s mission of rapidly increasing electric transmission capacity to drive global growth and grid resilience
VEIR
VEIR’s new generation of superconducting electric transmission lines operate with negligible losses at much higher currents than conventional lines and ...