About JLG, an Oshkosh companyJLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.Position SummaryThe Director, Digital Technology &amp; Commerce Platforms leads the strategy, architecture, and delivery of enterprise-grade digital systems across the Access segment – including eCommerce, web experience platforms, and CRM systems.Reporting to the Vice President of Global Digital Technology, this leader will work cross-functionally with Sales, Marketing, Project Management, and Operations teams to advance Oshkosh’s digital ecosystem supporting business growth and customer satisfaction through robust, secure, and innovative technology.<div></div>Key ResponsibilitiesDigital Commerce Strategy &amp; Execution<ul><li>Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.</li><li>Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team.</li><li>Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.</li><li>Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.</li></ul>Sales &amp; Marketing Websites<ul><li>Lead the technology roadmap for brand websites (e.g., JLG.com, JerrDan.com, etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems.</li><li>Oversee site performance, technology selection and adoption, and global localization efforts.</li><li>Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices.</li><li>Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack.</li></ul>CRM &amp; Marketing Technology Enablement<ul><li>Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.</li><li>Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.</li><li>Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.</li><li>Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.</li></ul>Leadership, Collaboration &amp; Governance<ul><li>Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards.</li><li>Lead a high-performing digital team across development, release management, productions support, and customer experience functions.</li><li>Partner with internal stakeholders and external agencies to deliver world-class digital solutions.</li><li>Establish governance frameworks for digital assets, content, and customer data management.</li><li>Manage budgets, vendor contracts, and performance metrics for all digital initiatives.</li><li>Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of “making a difference in people’s lives.”</li></ul><div></div>Qualifications<ul><li>Bachelor’s degree in Business, Information Systems, or a related field; MBA preferred.</li><li>10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment.</li><li>Demonstrated success leading digital transformation or eCommerce initiatives in a global organization.</li><li>Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar).</li><li>Proven ability to translate complex business needs into scalable, customer-focused digital solutions.</li><li>Exceptional leadership, communication, and collaboration skills.</li></ul><div></div>Preferred Experience<ul><li>Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences.</li><li>Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators.</li><li>Understanding of industrial equipment or heavy machinery markets.</li><li>Experience managing multilingual, multi-brand websites across global regions.</li></ul><div></div>Core Competencies<ul><li>Strategic Vision: Ability to see the big picture while executing on near-term priorities.</li><li>Digital Innovation: Passion for exploring new technologies to enhance customer experience.</li><li>Data-Driven Decision Making: Skilled in leveraging platform analytics to support business and marketing strategy.</li><li>Collaboration: Builds trusted partnerships across sales, marketing, IT, and leadership.</li><li>Customer Focus: Deep understanding of dealer and end-user needs within the Access segment.</li></ul>#LI-AG1*OSKHIGH1917Pay Range:$132,500.00 - $233,100.00The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Moving the world forward Oshkosh is an industrial technology company of approximately 17,000 team members, that designs and manufactures some of the world&rsquo;s toughest specialty and access equipment under the brands of JLG&reg;, Hinowa, Pierce&reg;, Power Towers, MAXIMETAL, Oshkosh&reg; Defense, McNeilus&reg;, IMT&reg;, Jerr-Dan&reg;, Frontline&trade; Communications, Oshkosh&reg; Airport Products, Oshkosh&reg; AeroTech and Pratt Miller. We make a difference in people&rsquo;s lives by creating mission-critical equipment that serves the everyday hero. Our innovation is people focused and developed by sharing advances across our portfolio of companies. For us, it&rsquo;s about moving the world forward through building, serving and protecting communities. Our purpose: Make a difference in people&rsquo;s lives.

Director, Digital Technology & Commerce Platforms – Access Segment

About JLG, an Oshkosh companyJLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.Position SummaryThe Director, Digital Technology &amp; Commerce Platforms leads the strategy, architecture, and delivery of enterprise-grade digital systems across the Access segment – including eCommerce, web experience platforms, and CRM systems.Reporting to the Vice President of Global Digital Technology, this leader will work cross-functionally with Sales, Marketing, Project Management, and Operations teams to advance Oshkosh’s digital ecosystem supporting business growth and customer satisfaction through robust, secure, and innovative technology.<div></div>Key ResponsibilitiesDigital Commerce Strategy &amp; Execution<ul><li>Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.</li><li>Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team.</li><li>Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.</li><li>Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.</li></ul>Sales &amp; Marketing Websites<ul><li>Lead the technology roadmap for brand websites (e.g., JLG.com, JerrDan.com, etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems.</li><li>Oversee&nbsp;site performance, technology selection and adoption, and global localization efforts.</li><li>Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices.</li><li>Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack.</li></ul>CRM &amp; Marketing Technology Enablement<ul><li>Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.</li><li>Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.</li><li>Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.</li><li>Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.</li></ul>Leadership, Collaboration &amp; Governance<ul><li>Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards.</li><li>Lead a high-performing digital team across&nbsp;development, release management, productions support, and customer experience functions.</li><li>Partner with internal stakeholders and external agencies to deliver world-class digital solutions.</li><li>Establish governance frameworks for digital assets, content, and customer data management.</li><li>Manage budgets, vendor contracts, and performance metrics for all digital initiatives.</li><li>Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of “making a difference in people’s lives.”</li></ul><div></div>Qualifications<ul><li>Bachelor’s degree in Business, Information Systems, or a related field; MBA preferred.</li><li>10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment.</li><li>Demonstrated success leading digital transformation or eCommerce initiatives in a global organization.</li><li>Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar).</li><li>Proven ability to translate complex business needs into scalable, customer-focused digital solutions.</li><li>Exceptional leadership, communication, and collaboration skills.</li></ul><div></div>Preferred Experience<ul><li>Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences.</li><li>Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators.</li><li>Understanding of industrial equipment or heavy machinery markets.</li><li>Experience managing multilingual, multi-brand websites across global regions.</li></ul><div></div>Core Competencies<ul><li>Strategic Vision:&nbsp;Ability to see the big picture while executing on near-term priorities.</li><li>Digital Innovation:&nbsp;Passion for exploring new technologies to enhance customer experience.</li><li>Data-Driven Decision Making:&nbsp;Skilled in leveraging platform analytics to support business and marketing strategy.</li><li>Collaboration:&nbsp;Builds trusted partnerships across sales, marketing, IT, and leadership.</li><li>Customer Focus:&nbsp;Deep understanding of dealer and end-user needs within the Access segment.</li></ul>#LI-AG1*OSKHIGH1917Pay Range:$132,500.00 - $233,100.00The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.Oshkosh Corporation is a merit-based Equal Opportunity Employer.&nbsp;Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Director, Digital Technology & Commerce Platforms – Access Segment

About the Job

About the Company

Oshkosh Corporation

Similar Jobs

Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

Director of Revenue Operations

Director of Revenue Operations

Director of Aftermarket Sales

Director of Aftermarket Sales

Sr Director, Performance Marketing

Sr Director, Performance Marketing

Senior Director of Marketing Operations & Data

Senior Director of Marketing Operations & Data

Marketing Activation Director

Marketing Activation Director

Digital Marketing Manager

Digital Marketing Manager

Senior Manager, Revenue Operations

Senior Manager, Revenue Operations

Marketing & Sales Operations Manager

Marketing & Sales Operations Manager

Sales Operations Manager

Sales Operations Manager