Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for companies across the globe. As the Product Marketing Director - EMEA Market Strategy, you will define and execute the regional strategy that drives sustainable growth across EMEA. You will shape go-to-market priorities, guide investment decisions, and partner with senior leadership to accelerate revenue. This role requires a bold leader with deep B2B SaaS expertise to influence stakeholders across diverse global markets.What You'll Do<ul><li>Develop the broader EMEA market growth strategy including country prioritization and segment focus</li><li>Support global product marketing teams on platform and solution GTM strategies</li><li>Partner with EMEA leadership on annual and multi-year strategic planning</li><li>Identify new market opportunities and whitespace expansion plays across the region</li><li>Define and track strategic metrics including market penetration and revenue growth</li><li>Collaborate with sales leadership to shape territory strategy and coverage models</li><li>Align regional GTM plans and messaging with local market needs</li><li>Provide regional insights to support pricing and monetization decisions</li><li>Act as a strategic advisor to regional leadership on investment tradeoffs</li><li>Translate competitive and market intelligence into actionable recommendations for product teams</li><li>Monitor macroeconomic and regulatory trends affecting SaaS adoption in EMEA</li><li>Provide market input on product roadmaps and regional requirements</li><li>Partner with finance on forecasting and ROI analysis for long term planning</li><li>Drive alignment and decision-making at the executive level across global teams</li><li>Own the cross-functional process for sizing regional markets and defining entry strategies</li><li>Build robust models to inform capital allocation and portfolio decisions</li><li>Evaluate data quality to support segmentation and sales targeting</li><li>Coach regional strategy leaders to tailor global GTM strategies to local realities</li></ul>What You'll NeedMinimum Qualifications<ul><li>10+ years of experience in market strategy, product marketing, or business strategy</li><li>Experience in B2B SaaS or technology organisations</li><li>Deep understanding of SaaS business models and recurring revenue metrics</li></ul>Preferred Qualifications<ul><li>Proven track record influencing senior executives in matrixed organisations</li><li>Strong analytical and financial modelling skills</li><li>Experience working across diverse EMEA markets and regulatory environments</li><li>Experience with financial services, sustainability, or audit enterprise SaaS verticals</li><li>Experience partnering with product, sales, and customer success teams</li><li>Familiarity with competitive intelligence tools and SaaS metrics dashboards</li><li>Exceptional communication and presentation skills</li></ul>Travel Requirement &amp; Working Conditions<ul><li>Up to 25% travel for customer and internal meetings</li><li>Reliable internet access for any period working remotely</li></ul><div>Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email <a href="mailto:talentacquisition@workiva.com">talentacquisition@workiva.com</a>.Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.</div>#LI-LP2

Workiva is on a mission to power transparent reporting for a better world. We build and deliver the world&rsquo;s leading cloud platform for assured integrated reporting to meet stakeholder demands for action, transparency, and disclosure of financial and non-financial data. Workiva offers the only unified SaaS platform that brings customers&rsquo; financial reporting, Environmental, Social, and Governance (ESG), and Governance, Risk, and Compliance (GRC) together in a controlled, secure, audit-ready platform. Our platform simplifies the most complex reporting and disclosure challenges by streamlining processes, connecting data and teams, and ensuring consistency. Learn more at workiva.com.

Product Marketing Director - EMEA Market Strategy

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Workiva

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