Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution.Develop product, pricing, and revenue management strategies in alignment with regional and global marketing objectives.Leverage consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning.Lead the development and execution of media campaigns (digital and traditional) to support brand and business goals.Drive the digital customer journey across paid, owned, shared, and earned channels, ensuring delivery against key KPIs.Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth.Manage the category A&amp;P budget, ensuring effective investment allocation and a strong return on marketing spend.Monitor category performance, including sales, P&amp;L, gross margin, and consumer satisfaction, implementing actions to drive continuous improvement.<h1>Qualifications:</h1>Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus.Minimum 3 years of experience in Marketing, preferably within FMCG or consumer goods.Proven experience managing external agencies and vendors.Strong understanding of market trends, consumer insights, and category performance.Experience using market data and analytics tools (e.g., Nielsen, Circana/IRI) to drive business decisions.Solid knowledge of KPIs, P&amp;L management, pricing, and business performance analysis.Excellent communication, presentation, negotiation, and stakeholder management skills.Strong team player with the ability to work effectively across functions and in a matrix organization.‎ ‎ The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Marketing Manager Portugal

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1>Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution.Develop product, pricing, and revenue management strategies in alignment with regional and global marketing objectives.Leverage consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning.Lead the development and execution of media campaigns (digital and traditional) to support brand and business goals.Drive the digital customer journey across paid, owned, shared, and earned channels, ensuring delivery against key KPIs.Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth.Manage the category A&amp;P budget, ensuring effective investment allocation and a strong return on marketing spend.Monitor category performance, including sales, P&amp;L, gross margin, and consumer satisfaction, implementing actions to drive continuous improvement.<h1>Qualifications:</h1>Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus.Minimum 3 years of experience in Marketing, preferably within FMCG or consumer goods.Proven experience managing external agencies and vendors.Strong understanding of market trends, consumer insights, and category performance.Experience using market data and analytics tools (e.g., Nielsen, Circana/IRI) to drive business decisions.Solid knowledge of KPIs, P&amp;L management, pricing, and business performance analysis.Excellent communication, presentation, negotiation, and stakeholder management skills.Strong team player with the ability to work effectively across functions and in a matrix organization.‎ ‎ The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Marketing Manager Portugal

About the Job

About the Company

Freudenberg

Similar Jobs

Product Marketing Manager

Product Marketing Manager

Business Development Manager Romania & SEE region

Business Development Manager Romania & SEE region

Senior Manager Brand Strategy and Activation (m/f/d)

Senior Manager Brand Strategy and Activation (m/f/d)

Sales & Marketing Coordinator

Sales & Marketing Coordinator

Iberia Brand Specialist - Madrid

Iberia Brand Specialist - Madrid

Marketing Specialist - Solect Energy

Marketing Specialist - Solect Energy

Growth Marketing Specialist

Growth Marketing Specialist

Vertical Marketing Manager

Vertical Marketing Manager

Marketing Specialist (f/m/d)

Marketing Specialist (f/m/d)

Marketing Manager

Marketing Manager