This is a high impact role for a strategic marketer with a proven ability to translate insight into compelling positioning that drives pursuit success. Reporting to the Head of Pursuit Marketing, Europe and India, the role will lead positioning campaigns for our most critical pursuits, working closely with capture, pursuit and marketing and communications communities to win what matters. This exciting, new role is designed for marketers that thrive in fast-paced environments – it will be key for the individual to be a self-starter and have experience in both pursuit and marketing environments.Key Responsibilities:<ul><li>Collaborate with the Head of Pursuit Marketing and Capture Managers to design, plan and deliver pursuit marketing workshops, aligning stakeholders around client insight, value proposition, differentiation and pursuit strategy, and ensuring outputs translate into clear, actionable pursuit marketing strategy.</li><li>Develop and deliver marketing campaigns (utilising SOSTAC) for pursuit positioning aligned to the overall win strategy.</li><li>Lead the activation of integrated marketing tactics, working with the Marketing &amp; Communications teams across brand, content, thought leadership, digital, social, creative, government relations and external communications.</li><li>Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence</li><li>Make informed tactical decisions and prioritise marketing activity under pressure.</li><li>Orchestrate complex stakeholder collaboration across pursuit teams, regions and functions.</li><li>Define campaign KPIs, track performance and generate insight led recommendations to optimise impact and return on investment.</li><li>Contribute to monthly and quarterly board level reporting on pursuit marketing performance.</li><li>Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.</li><li>Manage allocated pursuit or campaign budgets and report performance to internal stakeholders.</li><li>Proactively manage workload and communicate priorities, progress and risks to stakeholders.</li></ul>

AECOM is the world&rsquo;s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle &ndash; from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

Strategic Marketing Manager - Major Pursuits

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AECOM

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