<div>Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis.This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company. It requires an excellent communicator and writer who is comfortable with:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners;</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Building strong relationships with sales to turn customer intel into better positioning and sales tools;</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Adapting quickly as priorities evolve;</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Creating clarity from ambiguity; and</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Using frameworks to simplify messaging.</li></ul>We seek a candidate with experience conducting B2B customer conversations and collaborating closely with product and engineering teams.Key ResponsibilitiesGo-to-Market &amp; Launches:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Track launch impact, win rates, and sales asset usage to refine positioning and enablement.</li></ul>Positioning &amp; Competitive Intelligence:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Develop and maintain customer persona segmentation.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape.</li></ul>Sales Enablement &amp; Training:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Serve as the daily point person for sales on the demo environment, positioning, and customer proof points.</li></ul>Customer Proof Points &amp; Webinars:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the content writer on case study drafts.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Build and maintain a library of customer proof points organized by vertical, persona, and success metric.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Create webinar slide content and moderate prospect and client webinars, coordinating internal SMEs and client speakers.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Create videos for the platform user knowledge center.</li></ul>Cross-Functional Collaboration:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Act as marketing’s primary liaison to the product team, advising on in-platform terminology and UX copy.</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Identify new visuals needed for the website, collateral, emails, social, and other channels.</li></ul>Required Skills &amp; Experience<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Bachelor’s degree</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end</li></ul>Nice to Have<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;">2+ years of solar, energy storage, or transformer industry experience</li></ul>Core Competencies<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Experience leading cross-functional GTM teams for product launches or releases</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Experience leading sales and internal training</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Experience conducting customer interviews</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Experience moderating and creating webinar content</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">In-depth knowledge of product marketing best practices and a commitment to staying current on trends</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Strong organizational and project management skills</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Analytical mindset and comfort with data</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts</li></ul>Application RequirementsAnza will reach out to you directly for the following:<ul style='font-family:"Basel Grotesk" , Arial , sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">1 launch or release plan</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">1 sales training or enablement asset</li><li style="color:rgb(0,0,0);margin:6pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;">1 messaging or positioning document</li></ul> Compensation &amp; BenefitsAnza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies. Commitment to Diversity and InclusionAnza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V.  A Note to Third-Party RecruitersAnza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes.  </div>

Anza is an innovative procurement platform and services company that enables solar and energy storage IPPs, developers, utilities and EPCs to earn more project profit. It quickly analyzes and ranks module or energy storage equipment options by financial value according to specific project inputs. In addition to a robust analytics engine, Anza&rsquo;s expert technical and procurement team guides customers through their procurement selection to minimize risk and maximize value by providing access to excellent pricing, pre-negotiated terms and executed master supply contracts. The dual-sided platform enables vendors to actively participate, gaining access to real-time market data, a growing sales channel, and the ability to customize their offerings easily.
Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone procurement application for broader industry use and to further the company&rsquo;s mission of accelerating the adoption of renewable energy. For more information, visit anzarenewables.com.

Product Marketing Manager

<div>Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis.This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company. It requires an excellent communicator and writer who is comfortable with:<ul><li>Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners;</li><li>Building strong relationships with sales to turn customer intel into better positioning and sales tools;</li><li>Adapting quickly as priorities evolve;</li><li>Creating clarity from ambiguity; and</li><li>Using frameworks to simplify messaging.</li></ul>We seek a candidate with experience conducting B2B customer conversations and collaborating closely with product and engineering teams.Key ResponsibilitiesGo-to-Market &amp; Launches:<ul><li>Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership.</li><li>Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership.</li><li>Track launch impact, win rates, and sales asset usage to refine positioning and enablement.</li></ul>Positioning &amp; Competitive Intelligence:<ul><li>Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona.</li><li>Develop and maintain customer persona segmentation.</li><li>Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape.</li></ul>Sales Enablement &amp; Training:<ul><li>Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points.</li><li>Serve as the daily point person for sales on the demo environment, positioning, and customer proof points.</li></ul>Customer Proof Points &amp; Webinars:<ul><li>Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the content writer on case study drafts.</li><li>Build and maintain a library of customer proof points organized by vertical, persona, and success metric.</li><li>Create webinar slide content and moderate prospect and client webinars, coordinating internal SMEs and client speakers.</li><li>Create videos for the platform user knowledge center.</li></ul>Cross-Functional Collaboration:<ul><li>Act as marketing’s primary liaison to the product team, advising on in-platform terminology and UX copy.</li><li>Identify new visuals needed for the website, collateral, emails, social, and other channels.</li></ul>Required Skills &amp; Experience<ul><li>Bachelor’s degree</li><li>3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end</li></ul>Nice to Have<ul><li>2+ years of solar, energy storage, or transformer industry experience</li></ul>Core Competencies<ul><li>Experience leading cross-functional GTM teams for product launches or releases</li><li>Experience leading sales and internal training</li><li>Experience conducting customer interviews</li><li>Experience moderating and creating webinar content</li><li>In-depth knowledge of product marketing best practices and a commitment to staying current on trends</li><li>Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership</li><li>Strong organizational and project management skills</li><li>Analytical mindset and comfort with data</li><li>Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts</li></ul>Application RequirementsAnza will reach out to you directly for the following:<ul><li>1 launch or release plan</li><li>1 sales training or enablement asset</li><li>1 messaging or positioning document</li></ul> Compensation &amp; BenefitsAnza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies. Commitment to Diversity and InclusionAnza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V.  A Note to Third-Party RecruitersAnza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes.  </div>

Product Marketing Manager

About the Job

About the Company

Anza RE

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