Lifecycle Marketing Specialist

Who are we?

Sealed is a climate tech company on a mission to stop home energy waste and electrify all homes.

Sealed designs, manages, and finances home weatherization and electrification projects, making it easy and affordable for people to be more comfortable while using less energy. Our proven holistic approach can reduce energy use by 50% and takes a home completely off of fossil fuels with upgrades like high-performance insulation, air sealing, and heat pump HVAC. Our expert team designs the right solution, matches top-rated local contractors, and manages the project start to finish. Sealed covers the upfront costs, and we’re accountable to impact: if we don’t cut energy waste, we don’t get paid.

Sealed, one of Fast Company’s top ten most innovative energy companies of 2021, is venture backed and based in New York City. Learn more at sealed.com.

What will you do?

• Own vision, strategy and results for all existing and new sales lifecycle programs including journeys, segmentation, offers, copywriting, and distribution
• Partner with sales team to set up lead score-based communication journeys and A/B tests
• Oversee performance measurement and forecasting of all new and existing communication programs
• Develop POV on optimal call, email, and text cadence to convert hot and cold leads over time throughout the funnel
• Develop medium and long term nurture strategies and reactivation campaigns 
• Manage program operations in partnership with our Revenue Operations team, including building segments and setting up and monitoring communication triggers
• Collaborate with Sales to develop and improve content for leads actively engaged in the sales process: sequences, email/text templates, snippets 
• Collaborate with Operations  to deliver valuable communications for active customers during the project planning and installation process
• Develop programs and communications to generate customer testimonials and referrals, while reducing churn
• Work closely with members of the Lifecycle and wider Growth Marketing team to identify opportunities to optimize and improve the customer funnel and experience

This role will report directly to the Director of Lifecycle Marketing.

Requirements

• 3+ years of proven experience in lifecycle marketing
• Experience owning the full process of strategizing, drafting, and deploying marketing and sales communication campaigns
• Experience with Outreach sales enablement platform (content management and triggers) 
• Excellent organizational and written communication skills
• Track record of working in a fast-paced environment, independently executing on multiple priorities
• Experience with CRM and sales enablement tools like Salesforce and Hubspot
• Ability to work independently and cross-functionally to drive priorities
• Analytical thinker with experience in data-driven marketing and A/B testing

About you:

• Hardworking, resourceful and scrappy: when you have a goal, you find a way to meet it
• A team player who knows how to collaborate across teams to meet deadlines
• Dynamic, thrive in ambiguous environments, and action-oriented
• An architect and a builder - you can imagine what you want to create, and don’t mind doing the hard work to bring your vision to life
• Quantitatively-inclined and data savvy, you may not be a Salesforce or Tableau expert, but you are able to draw actionable strategic insights and conclusions from complex data sets, asking critical questions, and synthesizing raw numbers into simple, actionable recommendations
• Excellent written and verbal communication and presentation skills

Salary:

The expected salary range for this role is $85,000 - $95,000. We're eager to engage with all qualified candidates and consideration will be provided to experience & skill level.

Benefits & Perks:

• Flexible PTO
• Stock options
• Health benefits, including some focused on mental health
• 401(k) plan
• Paid family leave
• Paid medical leave
• Work from home stipend
• Learning & development stipend 
• Flexible work environment: work from headquarters office in NYC or remotely from anywhere within the US

If you need a nudge, this is it. We recognize that some people are less likely to apply for jobs when they don’t meet all of the requirements. But here’s the reality: Rarely do candidates fulfill 100% of the requirements. You have value to offer yet maybe not the confidence to recognize it. Take a chance and apply!