Content Marketing Manager (f/m/x)

2 months ago
Full time role
Hybrid · Munich, BY, DE... more
Your mission
IONITY is looking for a skilled and motivated Content Marketing Manager to join the Brand, Marketing and Communications team.  IONITY is a leading company in the field of electromobility, operating one of the largest and most powerful charging networks for electric vehicles in Europe. Our mission is to create a sustainable and reliable charging infrastructure that facilitates the transition to electric mobility and protects the environment. If you are looking for a purposeful place to work, this is the right place for you.

Your Responsibilities:
  • Content Strategy Development: Develop and implement a comprehensive content strategy for our pan-European markets that resonates with EV drivers and aligns with the company's marketing and communication goals.
  • Content Creation: Produce high-quality, engaging, and informative content using AI tools for various channels, including blogs, articles, social media, newsletters, videos, and our website. Ensure all content follows a clear content journey and avoids silos, while aligning with our brand voice and key messages.
  • Editorial Calendar Management: Develop and manage an editorial calendar to ensure timely delivery of content across all platforms. Coordinate with internal teams and stakeholders to maintain consistent content flow.
  • SEO and Analytics: Implement SEO best practices, leveraging AI tools where applicable, to enhance content visibility and drive organic traffic. Monitor and analyze content performance using analytics tools, adjusting strategies based on insights to improve engagement and reach.
  • Collaborations and Partnerships: Identify and partner with influencers, other B2C brands, industry experts, and partners to create impactful content.
  • Brand Consistency: Ensure all content adheres to our brand guidelines and maintains high quality. Review and edit content created by team members or external partners.
  • Innovation: Stay updated with industry trends and emerging content formats. Propose and experiment with new content ideas to engage and inform our audience. Regularly share best practices and lessons learned.
Your profile
  • Professional Experience: 6+ years of experience in content management, digital marketing, or a related field, preferably within the automotive or technology sector in a fast-paced environment.
  • Skills: Excellent writing, editing, and storytelling skills. Ability to create content by yourself, such as videos. Strong understanding of SEO, social media, and content marketing strategies.
  • Language Skills: Fluent in English, both written and spoken. German is a plus; additional language skills are an advantage.
  • Tools: Proficiency with content management systems (CMS), content creation apps, social media platforms, SEO tools, and analytics software.
  • Competencies: Creative thinker with strong organizational skills. Ability to manage multiple projects and meet deadlines. Strong communication and presentation skills. Analytical skills combined with creative and strategic thinking. Empathetic team player with intercultural competence. Highly self-motivated with a hands-on mentality.
  • Education: A degree in Marketing, Communications, Journalism, or a comparable qualification.
Why us?
  • Competitive Salary & Benefits: Receive an attractive compensation package, flexible working hours, and remote work possibilities.
  • Flexible Work-Life Balance: Enjoy the freedom of trust-based working hours, along with flexible and remote work options to harmonize your career with personal life.
  • Comprehensive Onboarding & Training: Start strong with our thorough onboarding and continuous training programs, ensuring you have all the tools for success.
  • Personalized Development: Leverage an annual training budget to tailor your professional growth with guidance from your supervisor.
  • Continuous Growth Opportunities: Explore numerous avenues for both professional and personal development.
  • Valuable Industry Experience: Kickstart your career in the E-Mobility industry and be part of the pioneering efforts in high-power charging technology across Europe.
  • Innovative Work Environment: Engage in an exciting role within a dynamic, growing company at the forefront of the electromobility sector.
  • Sustainability Commitment: Be a part of our mission to revolutionize electric travel and contribute to a greener future with our pragmatic approach to sustainability.
  • Diverse & Multicultural Environment: Join a vibrant workplace with colleagues from over 30 nationalities, celebrating diversity every day.
  • Dynamic Corporate Culture: Thrive in an open and inclusive corporate culture with flat hierarchies and swift decision-making processes.
  • Generous Vacation Policy: Benefit from an ample vacation policy, including extra days for special occasions, ensuring you have time to recharge.
  • Company Perks: Enjoy additional benefits such as a technical company car and a dog-friendly office.
  • Vibrant Social Scene: Join us for lively company events, including summer parties, Christmas celebrations, and more.
Application: If you are passionate about electromobility and communication and would like to be part of our dedicated team, we look forward to receiving your application! Please send us a content piece that you created in your previous role and explain why you are proud of it.