Marketing Lead - 3W

You’ll be working with the Business team.

We are seeking an experienced Marketing Lead to drive strategic and tactical marketing initiatives for our 3-wheeler business. The ideal candidate will have a proven track record in managing automotive marketing campaigns, with expertise in both ATL (Above The Line) and BTL (Below The Line) activities, digital marketing strategies, and commercial vehicle brand promotion.

Our Philosophy: Break. Believe. Build

- Break stuff. Break assumptions. Break the thumb rule.  

- Believe in the team. Believe in the process. Believe through failures.  

- Build fast. Build passionately. Build to simplify.

Key Responsibilities

• Marketing Strategy and Planning:
• Develop and execute marketing plans to support the sales and brand objectives of the 3-wheeler business.
• Identify market trends, customer needs, and competitor strategies to shape effective campaigns.
• ATL & BTL Campaigns:
• Plan and implement ATL campaigns (TV, radio, print, and outdoor) to boost brand visibility and awareness.
• Drive BTL initiatives, including roadshows, events, dealer activations, and localized marketing programs to generate leads and customer engagement.
• Digital Marketing:
• Oversee digital campaigns across platforms (social media, Google Ads, programmatic ads) to maximize ROI.
• Collaborate with creative teams to design impactful digital content and ensure its alignment with the overall marketing strategy.
• Brand Management:
• Strengthen the brand's positioning and recall in the commercial vehicle segment.
• Maintain consistency in messaging and visuals across all communication channels.
• Stakeholder Management:
• Work closely with sales teams to align marketing efforts with business targets.
• Liaise with creative agencies, media planners, and vendors to ensure timely and quality execution of campaigns.
• Budget Management:
• Manage the marketing budget, ensuring cost-effective and impactful campaign execution.
• Performance Analysis:
• Track and measure the effectiveness of marketing campaigns and provide actionable insights for continuous improvement.

Key Requirements

• Experience:
• 10+ years of marketing experience in the Commercial Vehicle (CV) or Automotive sector, with hands-on exposure to both ATL and BTL marketing.
• Skills:
• Strong knowledge of automotive marketing channels and customer engagement strategies.
• Proficiency in digital marketing tools and platforms.
• Excellent communication, project management, and analytical skills..

Why Join Us?

• Opportunity to lead marketing efforts in a fast-evolving and high-impact sector.
• Work with a dynamic team passionate about innovation and growth.
• Be at the forefront of redefining mobility in the commercial vehicle space.

What Matters to Us:

- Quality of work  

- Approach to problem-solving  

- Resilience and the ability to learn from failure  

- Drive to build fast, fail fast, and iterate with passion

About Us

Exponent simplifies energy for EVs.

Co-founded by Arun Vinayak (Ather Energy's Founding Partner & Former Chief Product Officer) and Sanjay Byalal (Former hardware strategic sourcing and cell strategy lead, Ather and Former Supply Chain Lead, HUL), Exponent focuses on solving two sides of the energy problem by building the e^pump (charging station) and e^pack (battery pack) which together unlock 15-min rapid charging.

The 200+ strong team of passionate builders have a ton of EV experience and are currently looking for more builders to join one of the best EV teams in India to build & scale Exponent.