Marketing Manager
Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
The Marketing Manager, is responsible for supporting the growth goals of our priority accounts and customer segments. They will plan and implement customer-centric campaigns, using performance data and insight to make continuous improvements and achieve goals.
The Marketing Manager, reports to the Marketing Director, Audiences and ABM, and will collaborate closely with the Global Marketing team to deliver on their plans. The ideal candidate will be a confident B2B marketing professional and a natural cross-functional collaborator.
Main Responsibilities
Develop effective and compelling marketing strategies to support priority goals and drive growth within our highest priority accounts and customer segments
Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack
Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs
Work with Product and Content Marketing to help build compelling narratives around Wood Mackenzie’s products and offerings
Work collaboratively with the global marketing team to maximise reach and performance of campaigns and to share best practices
Utilise customer and market insights to inform strategy and planning
Collaborate seamlessly with the leadership and commercial teams, to maintain alignment on growth priorities and to ensure customer-centricity is at the heart of all our campaigns
Effectively manage stakeholder relationships across the business and provide regular performance updates
Manage a budget and deliver on agreed ROI
About You
Previous experience in B2B organisations where you were responsible for developing the campaign strategy and delivering on the tactical plan
Relevant Bachelor’s degree or equivalent vocational qualifications
Experienced martech user (experience using Salesforce and Pardot is an advantage)
Comfortable using marketing performance metrics and insights to interpret trends and drive decision making
Agile and flexible marketer who can thrive in a fast-paced environment
Excels at problem solving and approaching issues in multiple ways
Strong customer focus, both internal and external
Strong communication skills and a natural collaborator
Able to build and maintain effective cross-functional relationships and comfortable working in a matrixed environment
A customer-first, growth-oriented mindset
Knowledge of the energy, renewables & commodity markets is a distinct advantage
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Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.