Manager, Communications (FinComms)

Purpose for this role:

To develop and ensure effective implementation of various communication plans that are aligned to Masdar’s overall communication strategy, with a strong (but not exclusive) focus on Masdar’s financial priorities and content.

Responsibiltites:

• Contribute to the development and implementation of yearlong communications plans – with a strong focus on Masdar’s financial priorities - using a range of communications tactics across traditional and digital media channels.
• Develop and execute strategic communications campaigns.
• Develop timely and accurate content to ensure key messages are communicated across all channels.
• Work with the stakeholder outreach teams to encourage advocacy and ensure that key messages are being communicated effectively.
• Develop an appropriate messaging house and relevant proof points – with a strong focus on Masdar’s financial priorities - that will be used across all materials and channels.
• Support and oversee the development of a range of communications materials – website, press release, flyers, brochures, social media.
• Develop relevant briefing documents and talking points for key spokespeople.
• Oversee video content – including storyboarding and messaging.
• Support the wider team in developing a monthly newsletter by sharing insights, collating video testimonials and supporting the team with reaching out to key contributors.
• Develop, draft and edit compelling content from press releases/articles for publication in national, regional and international media in a journalistic style and on a broad range of topics, including financial, technical and policy related issues and matters.
• Write and edit op-eds, features, letters and Q&A’s.
• Work with relevant PR agencies and outreach partners – with a strong focus on Masdar’s financial priorities - to ensure content conveys the right messages and is in line with the required standards.
• Liaise and co-ordinate with Media, PR and Events companies for all incoming press office enquiries and requests.
• Build and maintain strong relationships with local/regional media – with a strong focus on Masdar’s financial priorities - to support communications objectives • Assess and recommend incoming media inquiries and opportunities
• Oversee hosted media programme
• Proactive pitching of announcements and media interviews
• Prepare written responses to questions posed by the media
• Develop compelling media pitches to target journalists
• Collate and analyse media coverage
• Identify media opportunities and implement campaigns around key programs and issues, including monitoring media cycles and updating media lists
• Ensure relationships with service level providers are managed smoothly and effectively in a way that guarantees that Masdar is provided with quality and timely services, in line with relevant service level agreements.
• As and when required by management, personally manage key relationships/negotiations with relevant internal and external stakeholders in order to ensure the negotiation and agreement of favourable deals and agreements that safeguard Masdar’s best interests while ensuring the delivery of necessary needs/goals
• Contribute to the continuous improvement and implementation of unit systems, policies and procedures covering all areas of activity so that all relevant procedural/ legislative requirements and standards are fulfilled while ensuring that policies and procedures support the delivery of the strategy
• Complete all relevant reports in a comprehensive, accurate and timely manner, and comply with international principles of corporate governance and standards, and shareholder requirements.