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Sales Enablement Business Partner

about 2 months ago
Full time role
In-person · Hybrid · Barcelona, CT, ES... more

The Enablement & Solution Consulting team’s mission is to enable action from insight. We are responsible for ensuring customers understand the value and practical application of EcoVadis solutions, so that they can progress on their sustainable procurement journey. We are also responsible for increasing the effectiveness of all Frontline roles (Sales, Customer Success and Services of Engagement) via high adoption of new skills, tools & processes, and of solutions & regulation expertise. A key element of our enablement function is competitive intelligence and programming.

As a Sales Enablement Business Partner, you will play a critical role in driving the success of our sales organization by developing and executing strategies that empower our frontline sales teams and manage organizational change. In this role, you will design enablement programs and lead change management initiatives to ensure smooth adoption of new processes and technologies, while aligning with evolving business objectives. You will collaborate closely with sales leaders, training teams, and cross-functional partners to identify opportunities for improvement and drive transformation.

Key Responsibilities:

  • Strategic Planning & Change Management:

    • Partner with sales leadership to understand business goals, challenges, and opportunities.
    • Conduct needs assessments to identify gaps in sales knowledge, skills, and resources.
    • Develop and execute a sales enablement strategy that integrates change management practices to drive adoption and continuous improvement.
  • Content Development and Management:

    • Create and curate sales content, including training materials, playbooks, scripts, and sales collateral.
    • Ensure content is up-to-date, relevant, and accessible through centralized repositories or learning management systems.
    • Collaborate with subject matter experts to develop specialized training modules for product launches, market expansions, or process enhancements.
  • Training, Development & Change Adoption:

    • Design and deliver training programs to enhance sales capabilities in product knowledge, objection handling, negotiation skills, and sales methodologies.
    • Partner with sales trainers to facilitate workshops, webinars, and on-demand sessions.
    • Develop and implement communication plans and training initiatives that support change management and ensure smooth transitions.
    • Evaluate the effectiveness of training and change initiatives using feedback and performance metrics.
  • Sales Process Optimization & Change Leadership:

    • Analyze sales processes and workflows to identify inefficiencies or opportunities for improvement.
    • Empower Sales leaders and expert team members to implement tools, technologies, or process changes to streamline operations and boost productivity.
    • Act as a change champion to drive adoption of new processes and systems, ensuring seamless integration with existing operations.
  • Sales Enablement Tools and Technologies:

    • In collaboration with the Tool Enablement Lead, evaluate and implement sales enablement tools (CRM systems, sales engagement platforms, content management systems).
    • Provide guidance and support to sales teams on effective use of these tools.
    • Promote new technologies and processes through robust change management practices.
  • Cross-functional Collaboration:

    • Work with marketing, product management, and other teams to align sales enablement initiatives with broader organizational objectives.
    • Collaborate on developing sales-ready messaging, positioning, and go-to-market strategies.
    • Leverage insights on market trends, competitive intelligence, and customer feedback to inform enablement and change strategies.
  • Performance Measurement and Reporting:

    • Establish metrics to measure the impact of sales enablement and change management on productivity, revenue growth, and customer satisfaction.
    • Generate regular reports and dashboards to track progress and provide insights to leadership.
    • Use data analytics to identify trends and opportunities for further optimization.
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