Marketing Campaign Manager
About Ava Community Energy
Ava Community Energy (Ava) is a Joint Powers Authority comprising Alameda County and its incorporated areas, and the cities of Lathrop, Stockton, and Tracy. Ava’s charter is to provide its customers with low carbon, cost-effective electricity that integrates innovative energy products and maximizes local benefits through the development of local solutions, ranging from increasing access to rooftop solar to supporting the adoption of electric vehicles.
Culture and Commitment to Diversity
Ava believes in a vibrant culture that supports and nurtures a workplace that offers every individual the opportunity to attain professional goals and contribute to accomplishing our mission. We foster a culture of open communication, responsibility, curiosity, accountability, and teamwork. We want creative problem solvers that are excited to work in an entrepreneurial environment and grow our organization!
As an equal opportunity employer, we are committed to diversity, equity, and inclusion. We are committed to a diverse and inclusive workforce that is reflective of our service area’s rich culture and communities. We welcome a diversity of experiences, perspectives, and skills.
We strongly encourage people of all characteristics to apply and prohibit unlawful discrimination and harassment of any type based on age, religion, color, gender identity or expression, race, ancestry, or national origin, religion or creed, marital status, military or veteran status, sexual orientation, genetic information or characteristics, and those with a disability as protected by federal, state and local laws.
Position Summary
Ava is hiring a full-time Marketing Campaign Manager to lead integrated campaigns that drive customer awareness, engagement, and participation in assigned programs. Reporting to the Head of Marketing, this role collaborates across teams to develop and execute strategic marketing initiatives. The Marketing Campaign Manager acts as the “quarterback” for cross-discipline campaigns, translating program goals and agency priorities into effective marketing strategies while actively managing execution.
This position includes people management responsibilities, requiring the ability to recruit, support, and oversee other campaign marketers. The incumbent serves as a thought partner and accountable lead for their team’s projects while managing their own. Key priorities include tracking and improving participation metrics, optimizing customer engagement channels, and enhancing the overall customer experience. Successful collaboration with both internal and external partners (including creative firms and implementation partners) is crucial to the success of this role.
Position Details
Essential Duties and Responsibilities:
Participate in program development to help shape an on-brand customer experience and set realistic enrollment targets
Lead the effort across stakeholders to create an integrated campaign strategy and plan for all assigned projects
Design and implement multi-channel campaigns such as email, social media, direct mail, advertising, etc., tailored to specific target audiences
Develop and test messaging to elicit the best customer response
Align campaigns with broader Ava marketing activities through close coordination with the larger marketing team
Ensure compliance with budget and timeline, maintaining effective cost and schedule management throughout campaigns
Effectively communicate with the marketing team, as well as the broader cross-functional program group
Drive meetings and regular communications to track and communicate campaign status
Source and manage external vendors as needed
Evaluate the performance of campaigns using key metrics, analyze results against best-in-class examples, and recommend data-driven improvements
Mentor, support, and manage Marketing Associate and other staff/new hires, as assigned, while fostering a collaborative team environment
Perform other duties as required
Minimum Requirements:
Bachelor’s degree with a minimum of 7 years relevant experience
Demonstrated experience developing and implementing customer-facing engagement campaigns
Proven ability to develop engaging messages, execute campaigns, track performance, and improve processes for successful customer acquisition/awareness building
Understanding of various marketing and sales touchpoints
Excellent written and verbal communication with the ability to clearly and concisely convey important information to both team members and customers
Proven ability to apply creativity and innovative thinking to drive project success and develop unique solutions
Exceptional attention to detail and strong organizational skills
Strong project management skills, with a proven track of managing multiple projects simultaneously and driving them from start to finish
Flexibility to adapt plans in response to changes in schedule or priorities
Ability to interact with and influence diverse groups, including cross-functional peers, partners, and leadership
Demonstrated email marketing skills and experience
Result-driven with a focus on measurable outcomes
Excellent interpersonal skills, with the ability to build consensus and work collaboratively
Marketing automation tools experience
Compensation and Benefits
The annual salary for this position is $161,057, with a Total Compensation of up to $177,163 annually based on performance.
Ava offers a generous benefits package which includes:
Zero cost Individual, family, and domestic partner health insurance (medical, dental, vision)
Life and AD&D, EAP, STD, and LTD
Retirement with Employer Matching
Paid Time Off and Holidays
Fertility & Adoption Benefits
Pet Insurance
Mental Health Support
Flexible Spending Accounts (health and dependent care accounts)
Paid Volunteer Days
And More!
Location and Working Conditions
This position will be based in Ava headquarters in Oakland, near BART. Ava's team has a hybrid approach inclusive of in-office and remote work. This role is expected to go into the office on Tuesday, Thursday, and the first Wednesday of the month. We are not providing sponsorships currently.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ava is dedicated to reasonably accommodate an applicant for known physical or mental disabilities so that the applicant may participate in the
application process. We will engage in a timely, good-faith interactive process with any employee with a known physical or mental disability to identify potential reasonable accommodations, if any, to enable the employee to perform the essential functions of their position.
General office environment is primarily sedentary work which requires the following physical activities: standing, sitting, walking, reaching, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.
The employee must occasionally lift and/or move up to 10 pounds.
The noise level is usually moderate.
Licenses/Certificates
Possession and continued maintenance of a valid class C California driver’s license or the ability to provide alternate transportation and a safe driving record.
Working at Ava Community Energy
Ava is committed to complying with applicable laws, including the Americans with Disability Act and Fair Employment and Housing Act, ensuring equal employment opportunities to qualified individuals with a disability. Ava prohibits unlawful discrimination based on age, sex or gender (including pregnancy, childbirth, breastfeeding or related medical conditions), genetic information or characteristics, gender identity, gender expression, race, color, ancestry, national origin, religion, creed, marital status, military or veteran status, sexual orientation, physical or mental disability, medical condition, or on any other basis prohibited by federal, state, or local laws. Ava strives to maintain a COVID-free workplace, being fully vaccinated is a condition of employment (exemptions will be evaluated by legal council).
The information contained herein has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The information also does not constitute either an expressed or implied contract, and these provisions are subject to change.